Categories

Latest Posts

Chorley Accountants Roby Brimley Aim for #1

Many business understand that they must have a web presence however simply having a website is not enough. The site must be promoted like any other product. Marketing should be performed to understand your target clients and promotions put in place to utilise this knowledge.

Web SEO Marketing and Promotions

For companies who's market is not related to IT or Website development this is an impossible and hiring GBDesign.net to perform this work for them is the best, cost affective solution.

Our latest client Chorley Accountant Roby Brimley have decided to use GBDesign.net to market and promote their website and hope to get the site listed on #1 of the major search engines. We will be keeping you up-to-date about the work carried out and how we can help our clients get the most competitive position on the Internet, #1.

Stats

In order to see if we are making any head way we need to gather stats about the site. Number of visitors, where they are coming from and what keywords they are using (if any) to find the site. In order to do this we are using Google's Analytics and also WebCEO to monitor the sites traffic. We are also using the raw data logs from Apache to find out the IP address of the visitor. We can sometime use the IP Address to track back to a company name. Sales staff can then give the company a call.

It's beneficial to get some stats before any SEO work is carried out. This will give us a base line to compare too. Using Google Analytics we can compare the current visitor performance against last week. Then at the end of the month we can compare the whole month. This gives us a great tool to prove that performance has increased.

Google Pages

We have submitted the site to Google Pages and wait out authentication code. Once we have this we would see Roby Brimley showing on in the business location within Google Maps. Also once the SEO is completed we should also see this show in a normal search result.

Site Updates

We have created a landing page that we are going to promote. This page will be the best page on the site and we will make sure that all pages on the site have many links to this page. When google scans the site it will see that many links are going to the promotional page and will consider this page high quality.

Keywords

have been updated to include relevant keywords. The use of the keywords along with the promotional page will help improve the sites Page Ranking.

Website Ranking - 01/06/2010

After only a few days we have got Roby Brimley showing up on Google for Chorley accountants. Current position is page 3. All pages are indexed. We will monitor the best performing pages and optimise the other pages to follow their page, content and keyword layout. The current page first ranking is

http://www.robybrimley.co.uk/cms/loadpage/Services

http://www.google.co.uk/search?q=Chorley+Accountants

We will take a look at this page and workout why google has found this page interesting. Once we understand these points we can adapt the other pages to follow the same rules. GBDesign.net understand that every website is treated differently by Google. An SEO technique that works on one site might not work on another. You need to analyse each result and adapt accordingly.

Website Ranking - 02/06/2010

Roby Brimley is now on page two of google searches for "Chorley Accountants" and "Accountants in Chorley". We will leave this for a week to see where the ranking fall into place. Once this settles we can perform some more link building and SEO to increase the ranking higher.