SEO

Published: 19/03/2009
 

This report outline the basic steps for SEO/Adword campaigns. Designed to give a simple approach to common methods used for SEO/Adword. This is specs for a budget less than £5,000 per month.

TODO

  1. Create Report outline popular keywords used
  2. Get KEI index for keywords
  3. Research other Caravan sites
  4. Update site design to include all keywords (make SEO Friendly)
  5. Build up repository of site content
  6. Integrate Keywords to content repository into new design
  7. Build SEO report per page/keyword and optimise
  8. Adword campaign with Keywords linking to repository
  9. Analyse competitors sites and borrow ideas (Based on SEO Report)
  10. Continue to build SEO report and update
  11. Make master changes to site
  12. Link Building
  13. Affiliate Campaigns
  14. Adword Report each month
  15. Google Analitics
  16. Site Map
 

Option

PM

Costs

Budget

Required

Interested

1

Y

3 hours

 

Y


2

Y

3 hours

 

Y


3

N

4 hours

 

N


4

N

12 hours

 

Y


5

Y

N/A

 

N


6

Y

6 hours

 

N


7

N

3 hours

 

N


8

Y

1 hour

 

Y


9

N

4 hours

 

N


10

Y

N/A

 

N


11

N

N/A

 

Y


12

Y

N/A

 

Y


13

Y

N/A

 

N


14

Y

2 hours

 

N


15

N

1 hour

 

Y


16

Y

0

 

Y


 
Index*
Option: What we/you can do to help improve your site
PM: Is this option each month or a one off
Cost: Number of hours taken for this options
Budget: How much you are willing to pay for this option
Required: When this option is vital and must be done
Interested: If you are interested in this option
 
 

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